Privacy Policy

Last Updated: 3/20/2025

Welcome to the Amerity Financial® website available at www.amerityfinancial.com and at other uniform resource locators and the related or linked web pages of our Amerity Financial® business. In this Privacy Policy, You are referred to as "You" "Your(s)" “Yourself” or "User." Also, “Amerity Financial” refers collectively to Amerity Financial, its employees, and the Amerity Financial system as utilized by you, as well as references to “us” and “we” and “our.”

It is the policy of Amerity Financial to respect and protect the privacy of the users of the Sites (collectively, the "Site"). Through this Privacy Policy, we want to reassure users of the Site that we will not sell, share, or rent user information to others in a manner different than as set forth in this Privacy Policy.

It is our intent with this Privacy Policy to adhere to the California Consumer Privacy Act of 2018, and California Consumer Privacy Act Regulations, as well as any amendments to the Act in the future, and any regulations promulgated thereunder (referred to as “the Act”). If any provision of the Privacy Policy conflicts with any provision of the Act, now or as amended, then the provisions of the Act will govern.

SMS Consent & Opt-Out Information

By providing your phone number through our webform and selecting "I Understand" on our contact form, you are consenting to receive conversational (direct communication) SMS messages between Amerity Financial's representatives and you.
Message and data rates may apply. Message frequency may vary.
Amerity Financial and its text messaging originator will never share or sell your SMS opt-in consent, phone number or other data with any third parties or affiliates for marketing purposes, or any purpose you do not explicitly consent to.
You may opt-out of SMS messaging at any time by texting "STOP" to (863) 225-9875 or by emailing us at info@amerityfinancial.com. For support, text "HELP" to (863) 225-9875, email info@amerityfinancial.com or call us at (863) 683-1750.
You can read about Amerity Financial's SMS Terms of Service by navigating to our Terms of Service page.

Information Collection & Your Rights

What We Collect

Amerity Financial collects personally identifiable information from the users of the Site only if you voluntarily provide it to us. You have the option not to provide any personally identifiable information to us. For example, we collect your name, email, telephone number and other information when you access interactive features such as our contact form or if you sign up for one of our events. If we have trouble processing a request, this contact information will be used by Amerity Financial to contact the user.

Your Rights

You have the right to ask us to delete your information and the right to ask us to correct any inaccurate personal information, and we will use commercially reasonably efforts to correct the inaccurate personal information as directed by you. You have the right to request that we inform you of: (1) The categories of personal information it has collected about you, (2) The categories of sources from which the personal information is collected, (3) The categories of third parties with whom the business shares personal information, and (4) The specific pieces of personal information it has collected about you. We are however not required to retain any personal information about a you collected for a single one-time transaction if, in the ordinary course of business, that information about you is not retained.

Co-Branded Websites & Your Rights

We may monitor traffic patterns on the Site and gather broad demographic information for aggregate use to analyze trends and administer the Site in order to improve its layout and design and to permit Site personalization and streamlining to create the best Site experience we can for our users. In order to perform analysis permitting such personalization and improvement of site design and user experience, we may employ suitable third parties with whom we share the information necessary to accomplish these objectives. These statistics include no personally identifying information.

Where appropriate, we share aggregated statistical information with our business partners. These statistics include no personally identifying information.

We may provide personal identifying and account information in special cases such as enforcement of our website Terms and Conditions, or as required by law or legal process to protect and defend the rights and safety of our Site and its users. This includes exchanging information with other companies for purposes of fraud and credit risk reduction. You have the right to ask us: (1) The categories of personal information that we collected about you for third parties, (2) The categories of personal information we disclosed to third parties about you for a business purpose.

We do not sell your personal information. If in the future we change our privacy policy to sell your personal information you will have rights to request information as to what categories of information are sold, as well as rights to request we not sell your personal information.

We do not collect sensitive personal information from you. However if we do, you shall have the right, at any time, to direct us to limit use of your sensitive personal information to that use which is necessary to perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services.

Our Site may also contain links to external Internet sites as well as co-branded sites, which may be operated by an external party and they may have privacy practices that differ from those here at Amerity Financial. A co-branded site is a website, usually operated by a third-party, and displaying that third-party's name along with the Amerity Financial name and logo. When you click on links that take you to such external or co-branded sites, you will be subject to their privacy policies, and we encourage you to become familiar with that party's privacy policies as these may differ from those utilized on our Site. Please note that this privacy statement applies solely to information collected by Amerity Financial on our Site and, while we strongly support the protection of privacy on the Internet, we cannot be responsible for the privacy practices of other websites, uses of the information collected by other websites, or the content of those other websites.

Your Consent & Your Rights

By using our Site, you agree to the terms set forth in this Privacy Policy and our Terms of Service including all limitations and disclaimer provisions which are an integral part hereof and you consent to the collection and use of this information by Amerity Financial as disclosed in this Privacy Policy. We may revise this Privacy Policy or the Terms and Conditions at any time by updating these postings. By using this Site, you agree to be bound by any such revisions in effect at the time of use and should therefore periodically visit this page and the Terms of Service page to determine the then current policies applicable to users of the Site.

We will not discriminate against you because you exercised any of your rights under the Acts, including but not limited to: (A) Denying goods or services to you, (B) Charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties, (C) Providing a different level or quality of goods or services to you, (D) Suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services.

Security Information & Your Rights

Strong precautions are taken to protect the information of the users of our Site. When users submit sensitive information via the Site, that Information is protected both online and off-line. Only those of our employees who need the information to perform a specific function are granted access to personally identifiable information. Furthermore, our employees are kept up-to-date on our security and privacy practices. If we have computerized data that includes personal information, we will disclose a breach of the security of the system following discovery or notification of the breach in the security of the data (1) whose unencrypted personal information was, or is reasonably believed to have been, acquired by an unauthorized person, or, (2) whose encrypted personal information was, or is reasonably believed to have been, acquired by an unauthorized person and the encryption key or security credential was, or is reasonably believed to have been, acquired by an unauthorized person and the person or business that owns or licenses the encrypted information has a reasonable belief that the encryption key or security credential could render that personal information readable or usable. The disclosure will be made in the most expedient time possible and without unreasonable delay, consistent with the legitimate needs of law enforcement, as provided below or any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system. The notification required by this section may be delayed if a law enforcement agency determines that the notification will impede a criminal investigation. The notification required by this section shall be made promptly after the law enforcement agency determines that it will not compromise the investigation.

If you have any questions about the security at our Site, you can send an e-mail to info@amerityfinancial.com, or call us at (863) 683-1750.

You may have heard of the term "cookies." Cookies are routinely used by most, if not all, e-commerce merchants, including Amerity Financial. A cookie is a piece of data stored on a user's hard drive through the Web browser program containing information about the user which enables us to track and personalize the Site to enhance your experience. If you have any questions about our use of cookies, please contact us at info@amerityfinancial.com, or call us at (863) 683-1750.

Surveys

From time-to-time we may request information from the users of the Site via surveys. Participation in these surveys is completely voluntary, and the users of the Site have a choice whether or not to disclose this information. Information requested may include contact information (such as your name, email, telephone number and shipping address) and demographic information (such as ZIP code, age level, etc.). We use this information to analyze Site traffic, to improve the user's experience on the Site and to improve overall customer service.

Children's On-Line Privacy

Amerity Financial recognizes the particular importance of protecting the privacy of children. Consistent with the Children's Online Privacy Protection Act (COPPA), and the California Online Privacy Protection Act, we will not knowingly collect any personally identifiable information from children under the age of 13. If a child has provided Amerity Financial with personally identifiable information, we ask that a parent or guardian contact us immediately and we will delete the information pertaining to the child from our records.

Account Updates & Opting Out

Amerity Financial occasionally sends our customers and the users of the Site announcements and updates, which contain important information about the Site and service offerings, which we believe to be of value to our users. In order to do this, we may enhance or merge the information we collect on the Site with data from third parties for purposes of marketing products or services to users.

We may communicate with the users of the Site via e-mail, telephone, mail, fax or SMS message (subject to the SMS Privacy Policy section above and our SMS Terms of Service) in order to provide requested services, content, product information, or notification of special offers. The users of the Site are always given the opportunity to 'opt-out' of having their online information used for purposes not directly related to the Site at the point at which we ask for the information or when they receive an online requested promotional communication.

Our e-mail messages have an "unsubscribe" feature for users of the Site. Users can simply click the link or "Reply" back to the e-mail message and type "unsubscribe" in the subject field. Upon receipt of the reply, we will remove that e-mail address from our e-mail list. If you have more than one e-mail address, you should include the other addresses as well to ensure proper updating of your account information.

You can opt-out of email or SMS communications, and review, change, or request the deletion of your contact information by e-mailing us at info@amerityfinancial.com or calling us at (863) 683-1750.

To the extent that your contact and personally identifiable information is also stored in other databases, we cannot always ensure that such corrections or deletions will immediately reach the other databases. Some information may be retained for longer periods as required by law.